Montagu Square // the musical jacket

FASHIONING MUSIC INTO ART: A TRULY TAILORED ALBUM RELEASE

Beatie Wolfe released her second album Montagu Square as a one off Musical Jacket - cut by the tailor who dressed Bowie, Hendrix and Jagger out of fabric woven with her music, recorded in the historic 34 Montagu Square. Tech Crunch called the Musical Jacket "spectacular" and praised Wolfe for "making music physical again, in a very literal way." Wolfe's Musical Jacket has been showcased at SXSW '16, DLD '16, Apple HQ, Beats HQ and has been exhibited for Her Majesty the Queen and at the London's V&A Museum for the 'Records and Rebels' exhibition.

 

Beatie Wolfe recorded the new single ‘Take Me Home’ for her second album Montagu Square in the former home of Hendrix, McCartney, Ringo, Lennon & Yoko Ono and in the same room where Hendrix wrote ‘The Wind Cries Mary’ & McCartney penned ‘Eleanor Rigby.’ Wolfe’s single – recorded to an audience of the founding fathers of British Rock journalism and the new guard of NME, WIRED, the BBC – was translated (complete with its ambient sound, resonance of the room, audience applause) into a woven fabric by textiles artist BeatWoven, who reveals the geometric patterning of music via coded audio technology. The woven silk fabric was then cut by Savile Row tailor Mr Fish (who dressed Hendrix, Jagger, Bowie in the ‘60s) into the first Musical Jacket of its kind: Wolfe’s ‘Take Me Home’ Jacket. The Jacket has also been NFC-enabled, allowing people to hear the single by tapping their phone onto the fabric

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With Montagu Square, I wanted to celebrate the art of music and make people really appreciate music as art... so the Musical Jacket was the perfect embodiment of this
— Beatie Wolfe