The Press Release
Raw Space: Singer-Songwriter Beatie Wolfe Reinvents the Ceremony and Immersive World of the Album at Nokia Bell Labs
On May 5th, the needle will drop in the most silent room on Earth. A record will play, streaming live in anechoic sound to anyone who logs in. Words, colors, and fantastic visions will leap from the grooves, as synched visuals create a 360˚ world of imagery to complement each song in full augmented reality.
This is Raw Space, the latest “world’s-first” album experience by British singer-songwriter and digital art-innovator Beatie Wolfe, in collaboration with interactive creative firm Design I/O and the world-renowned Nokia Bell Labs.
"Raw Space touches on the themes I’ve been exploring since my first album but in perhaps the most extreme and technicolor way. For this album, it began with a question. What would the anti-stream of today look like? With Raw Space, I wanted to create the antithesis of our current streaming experience and really celebrate the world of the album—it’s artwork, arc, narrative, music—in a fully immersive and multi sensory way, which has the effect of placing the listener at the centre of this dynamic world," explains Wolfe. “Launching this out of one of the world’s quietest rooms has the effect of immediately instilling a sense of ceremony into this experience, both quieting the ‘noise’ around and allowing the listener to hear the true sound of sound. effect of placing the listener at the centre of this dynamic world,” explains Wolfe. “Launching this out of one of the world’s quietest rooms has the effect of immediately instilling a sense of ceremony into this experience, both quieting the ‘noise’ around and allowing the listener to hear the true sound of sound. In essence, it’s really about using technology to bring back some of music’s old school magic.”
The 'Raw Space' experience will launch May 5, 2017 as a 24-hour, week long, 360˚ real-time streaming experience and as a series of live VIP Augmented Reality performances in the new performance space built around the Nokia Bell Labs' anechoic chamber. Its launch builds on 50-years of Experiments in Art and Technology (E.A.T.) pioneered by Bell Labs together with collaborators such as John Cage, Robert Rauschenberg and Andy Warhol, and now including Beatie in this panoply of artists pushing the boundaries of physical and digital expression.
“We are delighted to be working with the remarkable Beatie Wolfe on her highly disruptive Raw Space album experience, which looks at the intersection of art and tech in a truly inspired way. As Bell Labs celebrates the next 50 years of E.A.T., I couldn't think of a better project or artistic collaborator to champion the next phase of this defining exploration of the human possibilities of technology,” said Marcus Weldon, President of Nokia Bell Labs and CTO of Nokia.
"Raw Space will bring into play a technological first, combining live, 360˚ stereoscopic video and real-time generative AR visuals to create a modern, Fantasia-like live streamed album experience that can be viewed on VR headsets, tablets, and smartphones," notes Theo Watson of award-winning technologists Design I/O, which has worked on interactive experiences at both the Tate and MOMA.