Beatie Wolfe's Musical Innovations

A MUSICAL INNOVATOR AS MUCH AS A MUSICIAN... 

Named by WIRED Magazine as one of "12 folk changing the world this year" and by Highsnobiety as a 2017 game-changer in music, singer-songwriter Beatie Wolfe is at the forefront of pioneering new formats for music, which reunite tangibility, storytelling & ceremony to the album in this digital age. In this vein, Wolfe has created a series of world’s-first designs that bridge the tangible and digital, which include: a 3D vinyl for the iPhone; an intelligent album deck of cards; a Musical Jacket - designed by the tailor who dressed Bowie, Jagger and Hendrix and cut from fabric woven with Wolfe’s music - and most recently the world's first live 360 ̊ AR album stream, broadcast from the quietest room on earth

Beatie Wolfe is the definition of a 21st century artist and perhaps the only musician to have her album's art exhibited in London's V&A Museum, address the VPs of Apple on innovation, have an audience with Her Majesty The Queen and have the American Alzheimer's Association adopt the findings from her Power of Music & Dementia study. Forbes calls Wolfe "an Artist with a capital A", and "a true pioneer" for mixing her music with art, technology, science and taking it to entirely new dimensions

 

Raw Space // The Worlds first live 360 AR Stream

2017

A “FANTASIA” EXPERIENCE FOR THE ALBUM IN THE STREAMING AGE

Beatie Wolfe releases her latest album Raw Space as the world's first live 360˚ AR stream which combined live, 360˚ stereoscopic video and real-time AR visuals to create a modern, Fantasia-like live streamed album experience. The Raw Space experience has been described as "like walking around in a dream someone had made for me" by The New Scientist, "an extraordinary production: music and visuals" by BBC Radio 4 and "utterly groundbreaking" by Fast Company

 

The needle dropped in the most silent room on Earth. A record played, streaming live in anechoic sound to anyone who logged in, on repeat for a week. Words, colours, and fantastic visions leapt from the grooves, as synced visuals created a 360˚ world of imagery to complement each song in full augmented reality. And every time the record played, the visuals evolved making you feel like the album was coming to life around you.

This is Raw Space, the latest “world’s-first” album experience by British singer-songwriter and digital art-innovator Beatie Wolfe, in collaboration with Nokia Bell Labs and Design I/O. Part-installation, part sonic experience, part technical feat it evokes the spirit of Cage for his explorations of sound and Warhol for his explorations of visual art - both past collaborators of Bell Labs’ for its E.A.T. programme with Wolfe ushering in the new era. But really, at it’s core, Raw Space is an album... and a great one.

"Raw Space touches on the themes I’ve been exploring since my first album but in perhaps the most extreme and technicolor way. This album began with a question: what would the anti-stream of today look like? With Raw Space, I wanted to create the antithesis of our current streaming experience and really celebrate the world of the album—it’s artwork, arc, narrative, music—in a fully immersive and multi sensory way, which has the effect of placing the listener at the centre of this dynamic world. In essence, it’s really about using technology to bring back some of music’s old school magic” - Beatie Wolfe

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Raw Space began with a question. What would the anti-steam of today look like?
— Beatie Wolfe
 

Montagu Square // the musical jacket

2015

FASHIONING MUSIC INTO ART: A TRULY TAILORED ALBUM RELEASE

Beatie Wolfe released her second album Montagu Square as a one off Musical Jacket - cut by the tailor who dressed Bowie, Hendrix and Jagger out of fabric woven with her music, recorded in the historic 34 Montagu Square. Tech Crunch called the Musical Jacket "spectacular" and praised Wolfe for "making music physical again, in a very literal way." Wolfe's Musical Jacket has been showcased at SXSW '16, DLD '16, Apple HQ, Beats HQ and has been exhibited for Her Majesty the Queen and at the London's V&A Museum for the 'Records and Rebels' exhibition.

 

Beatie Wolfe recorded the new single ‘Take Me Home’ for her second album Montagu Square in the former home of Hendrix, McCartney, Ringo, Lennon & Yoko Ono and in the same room where Hendrix wrote ‘The Wind Cries Mary’ & McCartney penned ‘Eleanor Rigby.’ Wolfe’s single – recorded to an audience of the founding fathers of British Rock journalism and the new guard of NME, WIRED, the BBC – was translated (complete with its ambient sound, resonance of the room, audience applause) into a woven fabric by textiles artist BeatWoven, who reveals the geometric patterning of music via coded audio technology. The woven silk fabric was then cut by Savile Row tailor Mr Fish (who dressed Hendrix, Jagger, Bowie in the ‘60s) into the first Musical Jacket of its kind: Wolfe’s ‘Take Me Home’ Jacket. The Jacket has also been NFC-enabled, allowing people to hear the single by tapping their phone onto the fabric

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With Montagu Square, I wanted to celebrate the art of music and make people really appreciate music as art... so the Musical Jacket was the perfect embodiment of this
— Beatie Wolfe
 

Montagu Square // NFC ALBUM DECK

2014

A Musical deck of cards bridging the tangible and digital 

In addition to her Musical Jacket, Wolfe released her second album Montagu Square as the world's first NFC Album Deck, marking a new intersection between technology and music. The Montagu Square Deck has been described as "a brilliant idea that transcends novelty" by The Next Web and "bleeding edge" by WIRED. It was premiered at London's Serpentine Gallery and sold in London's Victoria & Albert Museum

 

The Montagu Square Album Deck comes as a pack of beautifully printed cards with each card corresponding to each track off the album and featuring artwork, lyrics and an embedded Near Field Communication (NFC) chip – allowing listeners to tap the song cards onto their phone to play the music and access its content

 

8ight // World's First 3D Interactive VINYL

2013

a vinyl for your phone, a theatre for the palm of your hand

Beatie Wolfe released her debut album 8ight as a 3D interactive album app. GQ Magazine premiered the release across its magazine and iPad edition. Impressed by this 3D innovation, Apple invited Beatie Wolfe to be the first artist to tour all of its global event theatres: New York, London, Berlin & Tokyo. Beatie's interviewers included: Spin's Editor-in-Chief Craig Marks in New York, GQ's Commissioning Editor Charlie Burton in London and De:Bug's Founder & Editor Sascha Kösch in Berlin

 

Growing up with vinyls making a big impact on her as a young kid, age 8, Wolfe was imagining what her first album would look like and feel like as much as what it would sound like. With 8ight, released in 2013, Wolfe wanted to quite literally put a record (the format that she loved) on a phone (a device now integral to people's listening of music) and so she pioneered the 3D Interactive album app format. This came as an app for your phone or tablet that opened up like a record with all the liner notes, lyrics, artwork and music featured in the package. But then to give this rather traditional app experience a twist, she introduced the Palm Top Theatre to her release, as the first artist to do so. By slotting your phone into the PTT, your phone was transformed into a theatre for the palm of your hand and you could watch 8ight's 3D Interactive visuals come to life in a way that recaptured some of the magic of opening up the record and exploring its artwork but unlike anything you had seen before 

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8ight was the beginning of my explorations in physical/digital intersection and my first attempt to create the modern-day equivalent of a vinyl record.
— Beatie Wolfe

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